The history of the Rolex brand

Before Rolex became a symbol of luxury and prestige, it was simply a company founded in Switzerland over a hundred years ago. Two guys, Hans and Alfred, decided to start producing watches, but not just any watches. They wanted to make something that would surpass all watches of that era. And so the first Rolex watch was born.

What made this watch stand out? Firstly, it was extremely precise, which was not so obvious at that time. Secondly, it was waterproof - a real novelty. Thirdly, he operated in really difficult conditions. It was all quite revolutionary.

One day, Hans decided to perform a crazy experiment. He jumped into the water from the English Channel and swam across it with a Rolex on his wrist. Interestingly, the watch survived this without any problems. It was an event that made a huge impression around the world and made Rolex an avant-garde watch.

Since then, Rolex has become a symbol of quality, reliability and luxury. This is a watch that millionaires, movie stars and athletes boast about. But it is also a watch that always keeps time like no other and does it with great charm. Rolex is not only a timekeeping tool, it is also a symbol of prestige and lifestyle.